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Πέμπτη, 21 Μαρτίου 2013 Αμφιθέατρο Maroussi Plaza,
Μαρούσι

Ανάλυση θεματολογίας

Managing data to gain insights into marketing strategy

  • Identifying multiple data sources, integration of new & traditional data sources
  • From raw data to valuable insights
  • Managing data overload and making sense
  • Effective data analysis for creating intuitive marketing campaigns that increase customer engagement

How to be a forward-thinking CMO

  • Connecting the universe of transactional, social, service and search data to build new levels of customer visibility and understanding
  • Using profiling and segmentation more intelligently for refined, targeted and personalised communications and product offerings
  • Using data as a starting point to enable individualised and personalised marketing and create more customer buy-in

Data ownership & leadership

  • Allocating roles and responsibilities: where should marketing effectiveness and data strategy sit in the business?
  • Avoiding the data “silo” analysis: Breaking down the walls
  • How data forges new client-agency relationships

Navigating the Data Stream

  • Media planning: more data focused, in a world of real time data
  • Mining big social data in real-time
  • Online data analysis: From the big picture to getting closer to customer decisions
  • Big data, big questions: Practical implications for marketers and brands –how can you pull it all together and build strategies around it?
  • The latest data enhancement, protection and enrichment techniques for maximum impact
  • Big Data in the mobile ecosystem
  • Making ads more relevant and personal
  • ΜΕΓΑΛΟΙ ΧΟΡΗΓΟΙ
IBM
  • ΧΟΡΗΓΟΙ
  • ΥΠΟΣΤΗΡΙΚΤΕΣ
  • ΧΟΡΗΓΟΣ ΕΠΙΚΟΙΝΩΝΙΑΣ
  • ΧΟΡΗΓΟΣ ΦΙΛΟΞΕΝΙΑΣ
  • ΧΟΡΗΓΟΣ ΔΙΕΡΜΗΝΕΙΑΣ
  • ΧΟΡΗΓΟΣ ΕΚΤΥΠΩΣΕΩΝ
  • ΥΠΟ ΤΗΝ ΑΙΓΙΔΑ
  • ΜΕ ΤΗΝ ΥΠΟΣΤΗΡΙΞΗ