• Ανάλυση θεματολογίας
• Το κοινό του συνεδρίου
• Στόχος του συνεδρίου

Ανάλυση θεματολογίας

Managing data to gain insights into marketing strategy

• Identifying multiple data sources, integration of new & traditional data sources
• From raw data to valuable insights
• Managing data overload and making sense
• Effective data analysis for creating intuitive marketing campaigns that increase customer engagement

How to be a forward-thinking CMO

• Connecting the universe of transactional, social, service and search data to build new levels of customer visibility and understanding
• Using profiling and segmentation more intelligently for refined, targeted and personalised communications and product offerings
• Using data as a starting point to enable individualised and personalised marketing and create more customer buy-in

Data ownership & leadership

• Allocating roles and responsibilities: where should marketing effectiveness and data strategy sit in the business?
• Avoiding the data “silo” analysis: Breaking down the walls
• How data forges new client-agency relationships

Navigating the Data Stream

• Media planning: more data focused, in a world of real time data
• Mining big social data in real-time
• Online data analysis: From the big picture to getting closer to customer decisions
• Big data, big questions: Practical implications for marketers and brands –how can you pull it all together and build strategies around it?
• The latest data enhancement, protection and enrichment techniques for maximum impact
• Big Data in the mobile ecosystem
• Making ads more relevant and personal